Optimise your sales with us
Consulting, design & sales
It is well-known that sales effectiveness determines the success of a business every day anew, which means that this specific area really cannot get enough attention. Depending on the sector and the business, sales processes differ considerably, which is why there is never any one optimum sales configuration for all businesses. That said, these days many sales processes can be digitally supported. Primarily it is about assessing and monitoring the current situation.
In these times of pandemics and lockdowns it has become clear that digital sales paths at least represent a sensible complement to analogue sales, even though this “digital competition” is rarely regarded as a threat and this is what many experience too. There are many challenges with possible sales variants (B2B, B2C, B2B2C, M2C, M2M etc.).
We at SMC CONSULTING support you in achieving sustainable profitable growth in your respective sales channels. We work together with business management, sales management and with your sales team on key strategic issues, for instance, how you can optimally reach out to your clients. With the right blend of physical and digital sales channels, a convincing value proposition and a price that is as suitable as possible, to maximise your own margins. We also provide support with the setting up of optimum organisation.
Many projects focus on very specific themes. How can sales performance be enhanced in the short term, where and how can new channels and markets be opened up.
Remember that in the digital, new world either automatisation and/or sales representatives interact directly with clients. And even with these interactions, it is about knowing how to optimise the respective customer journey, to maximise the profit situation of the specific business. Here, close interlinking with contemporary marketing is indispensable. In many organisations, marketing does not work well enough to generate a satisfactory amount of contacts for sales.
Marketing and Sales
Optimum sales management comprises a variety of themes, ranging from strategic planning to the management and development of the sales culture. SMC CONSULTING identifies systematic areas where concrete measures are able to work quickly and effectively. Key to the success of sales measures is timely integration of the sales organisation.
Subsequent steps here are structural threads:
Find, conquer and penetrate the right markets
- Client orientation and understanding
- Market development forecasts
- Innovative sales paths using new insights and state-of-the-art technology
- Client acquisition strategies and tactics
- Clear positioning in segments
- Competitive advantages
- Pricing and Branding geared to client benefit
- Product and service portfolio
- Market expansion
Effektive Vertriebsorganisationen entwickeln und anwenden
Develop and apply effective sales organisation
- Select and install sales channels that are suitable for the respective segment and product
- Potential-oriented set-up
- Sales areas, channels and Key Account Management
- Sales management
- CRM
- Sales support through the business strategy
- Acquisition of interested parties and new clients
- Offer management
- Operational Excellence in customer acquisition, customer support and order fulfilment
- Customer satisfaction and customer retention
- Customer recovery
- Sales 4.0
Own sales as a competitive advantage
- The right people in the right positions
- Digital and analogue sales tools to support your sales representatives
- Optimum collaboration between sales and marketing
- Team spirit Sales advice
- See criticism as an opportunity and not a threat (feedback culture)
- High level of professionalism
Find, conquer and penetrate the right markets
- Market analysis
- Client orientation and understanding
- Market development forecasts
- Innovative sales paths
- Client acquisition strategies
- Clear positioning in segments
- Competitive advantages
- Pricing and branding geared towards benefiting the customer
- Product and service portfolio